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Addiction or Obsession: call it what you like.

Addiction is a word that is known to have a negative connotation. People tend to forget that being addicted to something does not need to have a connection with drugs or some other physically damaging things. Addiction can be positive. Or how best do you describe following your favourite television shows or series. I was addicted to Heroes and I did not get high on it. Maybe obsession is a better word here but the central fact remains that Heroes More